For October's Breast Cancer Awareness month, RAYUS Radiology wanted to coordinated a mix of digital advertising, local outreach and incenter materials to drive awareness, encourage screening and expand breast health education.
I was to translate RAYUS Radiology’s “1 in 8. Don’t Wait.” breast cancer awareness campaign into engaging, cohesive marketing materials.
MY APPROACH
Visual Strategy: Created a clean, modern aesthetic balanced with warmth and authentic human emotion, incorporating a bright, hopeful color palette, geometric overlays, and imagery of confident, smiling women.
Campaign Execution: Adapted the BCA campaign guidelines across multiple formats, thoughtfully integrating imagery, layouts, and messaging while maintaining a cohesive visual identity aligned with RAYUS branding.
