purple

Paid media

Paid Media

PURPLE

THE TASK

  • One of my key responsibilities was staying current with paid media trends and developing engaging static and motion creative for Meta, Snapchat, Pinterest, and Reddit.

    • MY APPROACH

  • Performance Optimization: Initiated biweekly reviews with the Paid Media team to analyze campaign performance, identify creative opportunities, and refine underperforming assets based on data-driven insights.
  • Creative Strategy: Developed unique, scroll-stopping static and motion assets that balanced Purple’s brand identity with compelling visuals designed to capture attention and drive engagement.

    • ROAS and CTR consistently improved, with multiple campaigns ranking among the top three performers in creative performance reviews.





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