PURPLE

2026 HYPE VIDEO


2026 Hype Video

PURPLE

THE TASK

  • Create a high-impact opening “Hype” video for Purple’s wholesale partner meeting at the yearly trade show that the company attends in Las Vegas.

    • MY APPROACH

  • Partner Engagement: Set out to create a high-energy video that would excite wholesale partners and reinforce the value of their continued partnership with Purple.
  • Strategic Planning: Developed a structured outline of key messaging and highlights to guide the copywriter’s script and establish a clear narrative direction.
  • Compelling Storytelling: Kept the video fast-paced and engaging while prominently featuring Purple’s sleep score reviews, a major company highlight from the past year.
  • Video Production: Produced and edited the final video, seamlessly integrating voiceover, music, motion graphics, and dynamic B-roll to deliver an impactful, cohesive story.

    • The final 2026 video was an engaging, polished presentation piece that generated overwhelmingly positive feedback and excitement from wholesale stakeholders.

    2025 HYPE VIDEO

    The 2025 video was focused more on influencer content, current commercials and how Purple had won many awards. The response was overwhelmingly positive that the retail channel utilized a version for their sales conference.  

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