Develop a Figma-based email design system that aligns with the visual look and feel of the Purple eCommerce experience, keeping within the overall company brand guidelines.
MY APPROACH
Cross-Channel Collaboration: Partnered with email and eCommerce teams to ensure a cohesive brand experience across all digital touchpoints.
Responsive Design: Revolutionized the email design process by introducing dedicated desktop and mobile layouts, optimizing the user experience across devices.
Scalable Design System: Built a library of modular Figma components to streamline production, improve efficiency, and drive team-wide adoption.
Creative Direction: Guided the email design team to ensure consistent execution and adherence to established design standards.
Continuous Optimization: Expanded and refined the design system with new modules while modernizing legacy automated emails to maintain a fresh, cohesive experience.
design styles
Purple email saw a 40% CTR lift in the first week after launch and a 70% increase within three weeks.
Components
The updated approach made the email design process more streamlined, efficient, and productive, enabling the team to execute with greater clarity and consistency.
