Packaging

• Purple
• Purple secured valuable in-store placement for the new FlexCloud Pillow at Sam’s Club locations nationwide. I designed the clear plastic packaging to be simple, effective, and timeless—showcasing the product’s premium quality while maintaining strong brand consistency.
  
  In addition, I created the custom “dump bin” display for in-store floor placement. The design required careful consideration of multiple factors: ensuring key messaging remained visible from all angles (as placement on the sales floor could vary) and accounting for how the pillows would shift as customers interacted with the display. The final design balanced functionality, durability, and visual impact—helping the FlexCloud Pillow stand out in a busy retail environment.