PACKAGING, POINT-OF-SALE
Purple

I was tasked with designing the packaging and in-store display for the FlexCloud Pillow, launching nationwide in Sam’s Club locations. I created a clear plastic package that felt simple, timeless, and premium while maintaining strong brand consistency, then designed a custom floor “dump bin” display engineered for real-world retail conditions—ensuring key messaging remained visible from all angles and accounting for product movement as customers interacted with it. The final execution balanced durability, functionality, and visual impact, helping the FlexCloud Pillow stand out in a highly competitive retail environment.