PAID MEDIA
Purple

• Task: Develop and execute static and motion paid media creative across Meta, Snapchat, Pinterest, and Reddit, driving performance for promotional campaigns, evergreen brand storytelling, and store-traffic initiatives.
• Execution:
  • Championed bi-weekly stakeholder meetings to review creative testing results, brainstorm new concepts, and align on future creative strategy.
  • Leveraged insights from performance testing to inform and iterate on new creative, scaling what worked and optimizing underperforming assets.
  • Designed high-impact, audience-specific media assets in strict alignment with Purple’s brand standards.
• Results:
  • Through ongoing testing and optimization, my creative work has consistently improved performance metrics, increasing both ROAS and CTR.
  • Delivered ads that consistently ranked in the top three performers during creative performance reviews.