Event Marketing

• Ski 'N See
• Annually, Ski 'n See hosts a large summer sale to clear out surplus inventory from the previous year. To promote the sale, I created a variety of assets across print, digital, and CRM channels to build awareness and, in turn, increase foot traffic. Deliverables include a quad-fold direct mailer, digital billboards displayed on major highways across Salt Lake City, direct-to-consumer event emails, and event week signage. As a result of this advertising effort, foot traffic to the sale increased by 20% compared to the previous year, leading to the best year of sales.