WHOLESALE HYPE VIDEO (2025)
Purple

Task:

• • Create a high-impact opening “Hype” video for Purple’s wholesale partner meeting at a national trade show.

Execution:

• • For this year’s hype video, the team set out to spotlight the buzz—tapping into what people were saying about Purple both on the street and across the internet.
• • To capture that buzz, we created a fast-paced, intentionally raw, modern-style video that delivered a dynamic sense of energy and excitement.

Result:

• • The final cut highlighted Purple’s current achievements and future potential, showcasing the brand’s innovation, growth, and forward-thinking vision while helping build excitement and strengthen relationships with wholesale buyers.
• • The video was so well received that an alternate version was created for internal use at Purple’s retail salesperson gala.