IN-STORE PROMO VIDEO
Purple

Task:

• • When select Purple retail stores launched a “Spin to Win” promotion—giving customers the chance to win discount codes or a free pillow—retail stakeholders requested the creation of a dynamic Hero video to run across four large 1080 × 1920 in-store screens to boost excitement and foot traffic.

Execution:

• • Knowing this motion video would play in-store to capture the attention of passing shoppers and draw them inside, I paced it intentionally while using vibrant visuals and a clear, compelling call to action to reflect the energy of the promotion and engage customers.

Result:

• • The campaign video proved highly effective at drawing passersby into the store, leading to the concept being reused for future promotions.