PACKAGING, POINT-OF-SALE
Purple
- • Design the packaging and in-store display for the new FlexCloud Pillow, launching nationwide in Sam’s Club locations.
- • After seeing some examples of other products that were in the same category, I knew I wanted to stand above the rest and created a clear plastic package that felt simple, timeless, and premium while maintaining strong brand consistency.
- • For the dump bin, I recognized that I had no control over its placement on the sales floor, so I designed with real-world retail conditions in mind—ensuring key messaging remained visible from all angles and accounting for product movement as customers interacted with it.
- • The final execution balanced durability, functionality, and visual impact, helping the FlexCloud Pillow stand out in a highly competitive retail environment.
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