EMAIL DESIGN SYSTEM
Purple
- • Develop a Figma-based email design system that aligns with the visual look and feel of the Purple eCommerce experience.
- • Partnered closely with email and eCommerce stakeholders to maintain cross-channel consistency.
- • Transformed the email design process by introducing dedicated mobile and desktop versions, ensuring a fully optimized and visually consistent experience across both devices.
- • Built modular desktop and mobile components in Figma to enable scalable, efficient email production, and drove team-wide adoption.
- • Art-directed the email design team to ensure consistent execution.
- • Continually evolved the system by adding new modules and updating legacy automated emails.
- • A 40% CTR lift in the first week after launch and a 70% increase within three weeks.
- • The updated approach made the email design process more streamlined, efficient, and productive, enabling the team to execute with greater clarity and consistency.
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