CTV VIDEO AD
Purple

Task:

• • Purple wanted to create a video ad highlighting that the majority of its mattresses are manufactured in the United States.

Execution:

• • For this ad, I utilized b-roll and my motion graphics skills, I developed an engaging montage that captured viewer attention while taking them through the Purple mattress manufacturing journey—highlighting that each step takes place in the United States.

Results:

• • The video received an overwhelmingly positive response, leading to its presentation at a company-wide Town Hall and its adaptation into 15- and 30-second CTV ad spots.