MOTION, VIDEO
Purple

• Task: To conceptualize and produce a high-impact opening “Hype” video for Purple’s wholesale partner meeting at a national mattress trade show, driving excitement around continued partnership.
• Execution:
  • Conceptualized and developed a structured video outline to guide copywriting and script development.
  • Produced and edited video content integrating voiceover, music, animation, and b-roll to support clear storytelling.
• Results:
  • Overwhelming positive feedback from wholesale stakeholders.